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<p><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第1章 导论</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">1.1 数字经济的概念</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">1.2 数字经济的特点</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">1.3 数字经济的兴起与发展</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">1.4 中国发展数字经济的重要意义</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">1.5 数字素养与数字经济的学科支撑体系</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第2章 数字经济的基本原理</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">2.1 产业革命推动技术经济范式变革</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">2.2 数字经济的供给侧特征</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">2.3 数字经济的需求侧特征</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">2.4 数字经济下供求互动重塑竞争优势</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第3章 数字经济的产业组织理论</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">3.1 数字化企业的性质与边界</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">3.2 结构:数字经济市场中的不完全竞争</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">3.3 行为:数字化企业的策略性行为</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">3.4 绩效:数字化影响产业绩效</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">3.5 数字化推动产业转型升级与劳动力结构转变</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第4章 数字经济时代的创新</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">4.1 创新的概念与基本原理</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">4.2 数字经济时代创新的规律和意义</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">4.3 数字经济时代的商业模式创新</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第5章 数字基础设施和数字技术基础</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">5.1 数字基础设施</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">5.2 数字技术基础</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第6章 数字服务业</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">6.1 数字金融</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">6.2 数字文旅</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">6.3 数字教育</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">6.4 数字医疗</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">6.5 数字交通</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">6.6 电子商务</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第7章 工业互联网和数字农业</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">7.1 工业互联网</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">7.2 数字农业</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第8章 中国数字经济发展概况</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">8.1 中国数字经济发展概况</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">8.2 中国产业数字化的发展现状</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">8.3 中国数字产业化的发展现状</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">8.4 中国数字经济的发展方向</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第9章 企业数字化转型</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">9.1 企业数字化转型概述</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">9.2 企业数字化转型的原则和内容</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">9.3 数字营销</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">9.4 数字化供应链管理</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">9.5 企业组织模式变革</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第10章 数字经济时代的政府治理</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">10.1 政府数字化转型的背景和现状</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">10.2 数字经济时代的智慧政务</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">10.3 数据治理中的若干法律问题</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">10.4 数字经济时代的治理创新</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">第11章 数字经济时代的思维决策</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">11.1 大数据的特征、类型与发展历程</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">11.2 大数据的业务应用及应用价值</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">11.3 大数据决策的基本原理和方法</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">11.4 数据化决策的典型应用</span><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">本章小结</span><br/><br/><span style="color: rgb(102, 102, 102); font-family: tahoma, arial, "Microsoft YaHei", "Hiragino Sans GB", u5b8bu4f53, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">参考文献</span></p>
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