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项目一 &nbsp;直播认知 &nbsp;任务1.1 &nbsp;直播销售认知 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;1.1.1 &nbsp;初识直播销售 &nbsp; &nbsp; &nbsp;1.1.2 &nbsp;直播销售的发展历程 &nbsp; &nbsp; &nbsp;1.1.3 &nbsp;直播销售的本质 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务1.2 &nbsp;直播电商产业链认知 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;1.2.1 &nbsp;直播电商产业链的组成 &nbsp; &nbsp; &nbsp;1.2.2 &nbsp;直播电商产业链的收益分配 &nbsp; &nbsp; &nbsp;1.2.3 &nbsp;直播电商产业链“人”“货”“场” &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务1.3 &nbsp;直播电商岗位认知 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;1.3.1 &nbsp;直播电商岗位设置 &nbsp; &nbsp; &nbsp;1.3.2 &nbsp;直播从业人员人行须知 &nbsp; &nbsp; &nbsp;1.3.3 &nbsp;直播从业人员的职业素养 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 项目二 &nbsp;直播策划 &nbsp;任务2.1 &nbsp;直播商品管理 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;2.1.1 &nbsp;直播选品逻辑 &nbsp; &nbsp; &nbsp;2.1.2 &nbsp;直播选品原则 &nbsp; &nbsp; &nbsp;2.1.3 &nbsp;直播选品规划 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务2.2 &nbsp;直播内容策划 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;2.2.1 &nbsp;直播内容策划的方法 &nbsp; &nbsp; &nbsp;2.2.2 &nbsp;直播内容策划的流程 &nbsp; &nbsp; &nbsp;2.2.3 &nbsp;直播内容策划的技巧 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务2.3 &nbsp;直播脚本策划 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;2.3.1 &nbsp;直播脚本的重要性 &nbsp; &nbsp; &nbsp;2.3.2 &nbsp;直播脚本的核心要素 &nbsp; &nbsp; &nbsp;2.3.3 &nbsp;直播脚本的撰写方法 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务2.4 &nbsp;直播营销策划 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;2.4.1 &nbsp;直播营销概述 &nbsp; &nbsp; &nbsp;2.4.2 &nbsp;直播营销活动的基本流程 &nbsp; &nbsp; &nbsp;2.4.3 &nbsp;直播营销活动流程规划 &nbsp; &nbsp; &nbsp;2.4.4 &nbsp;直播营销策划模式 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务2.5 &nbsp;直播推广策划 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;2.5.1 &nbsp;直播预热 &nbsp; &nbsp; &nbsp;2.5.2 &nbsp;直播引流 &nbsp; &nbsp; &nbsp;2.5.3 &nbsp;平台内付费推广 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 项目三 &nbsp;主播孵化 &nbsp;任务3.1 &nbsp;主播人设打造 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;3.1.1 &nbsp;人设的定义 &nbsp; &nbsp; &nbsp;3.1.2 &nbsp;主播人设定位 &nbsp; &nbsp; &nbsp;3.1.3 &nbsp;主播人设类型 &nbsp; &nbsp; &nbsp;3.1.4 &nbsp;主播人设打造步骤 &nbsp; &nbsp; &nbsp;3.1.5 &nbsp;主播人设打造策略 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务3.2 &nbsp;主播粉丝定位 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;3.2.1 &nbsp;分析产品优势和卖点 &nbsp; &nbsp; &nbsp;3.2.2 &nbsp;解决粉丝痛点或引起情感共鸣 &nbsp; &nbsp; &nbsp;3.2.3 &nbsp;定位目标用户属性 &nbsp; &nbsp; &nbsp;3.2.4 &nbsp;开展精准直播营销 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务3.3 &nbsp;主播仪容仪表礼仪 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;3.3.1 &nbsp;主播形象管理 &nbsp; &nbsp; &nbsp;3.3.2 &nbsp;主播的妆容打造 &nbsp; &nbsp; &nbsp;3.3.3 &nbsp;主播的发型设计 &nbsp; &nbsp; &nbsp;3.3.4 &nbsp;主播的着装设计 &nbsp; &nbsp; &nbsp;3.3.5 &nbsp;主播的礼仪 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务3.4 &nbsp;主播技能培养 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;3.4.1 &nbsp;主播镜头感的体现 &nbsp; &nbsp; &nbsp;3.4.2 &nbsp;培养主播镜头感的方法 &nbsp; &nbsp; &nbsp;3.4.3 &nbsp;主播语言表达能力提升 &nbsp; &nbsp; &nbsp;3.4.4 &nbsp;拉近与粉丝间距离的沟通策略 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 项目四 &nbsp;直播运营 &nbsp;任务4.1 &nbsp;美工设计 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;4.1.1 &nbsp;美工设计基础 &nbsp; &nbsp; &nbsp;4.1.2 &nbsp;店招设计 &nbsp; &nbsp; &nbsp;4.1.3 &nbsp;banner图片设计 &nbsp; &nbsp; &nbsp;4.1.4 &nbsp;主图设计 &nbsp; &nbsp; &nbsp;4.1.5 &nbsp;详情页设计 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务4.2 &nbsp;商品橱窗及网店人驻 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;4.2.1 &nbsp;认识商品橱镓 &nbsp; &nbsp; &nbsp;4.2.2 &nbsp;商品橱窗的开通流程 &nbsp; &nbsp; &nbsp;4.2.3 &nbsp;橱窗管理及产品分享 &nbsp; &nbsp; &nbsp;4.2.4 &nbsp;认识网店 &nbsp; &nbsp; &nbsp;4.2.5 &nbsp;网店开通 &nbsp; &nbsp; &nbsp;4.2.6 &nbsp;商家体验分 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务4.3 &nbsp;直播间搭建 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;4.3.1 &nbsp;直播间搭建基础知识 &nbsp; &nbsp; &nbsp;4.3.2 &nbsp;直播间设备配置 &nbsp; &nbsp; &nbsp;4.3.3 &nbsp;直播间场景布置 &nbsp; &nbsp; &nbsp;4.3.4 &nbsp;直播拍摄方法 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务4.4 &nbsp;直播团队组建 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;4.4.1 &nbsp;认识直播团队 &nbsp; &nbsp; &nbsp;4.4.2 &nbsp;主播和副播 &nbsp; &nbsp; &nbsp;4.4.3 &nbsp;场控 &nbsp; &nbsp; &nbsp;4.4.4 &nbsp;运营和策划 &nbsp; &nbsp; &nbsp;4.4.5 &nbsp;客服 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务4.5 &nbsp;短视频设计与发布 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;4.5.1 &nbsp;认识短视频 &nbsp; &nbsp; &nbsp;4.5.2 &nbsp;短视频账号定位 &nbsp; &nbsp; &nbsp;4.5.3 &nbsp;短视频的创作与运营 &nbsp; &nbsp; &nbsp;4.5.4 &nbsp;短视频发布 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 项目五 &nbsp;评估优化 &nbsp;任务5.1 &nbsp;直播运营数据分析概述 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;5.1.1 &nbsp;数据分析的认知 &nbsp; &nbsp; &nbsp;5.1.2 &nbsp;数据分析的原则 &nbsp; &nbsp; &nbsp;5.1.3 &nbsp;数据分析的维度 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务5.2 &nbsp;数据分析流程 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;5.2.1 &nbsp;明确数据分析的目的 &nbsp; &nbsp; &nbsp;5.2.2 &nbsp;获取直播数据的渠道 &nbsp; &nbsp; &nbsp;5.2.3 &nbsp;整理和处理数据 &nbsp; &nbsp; &nbsp;5.2.4 &nbsp;分析数据的方法 &nbsp; &nbsp;任务探究 &nbsp; &nbsp;思政园地 &nbsp;任务5.3 &nbsp;数据分析指标 &nbsp; &nbsp;任务导入 &nbsp; &nbsp;知识必备 &nbsp; &nbsp; &nbsp;5.3.1 &nbsp;用户画像数据指标 &nbsp; &nbsp; &nbsp;5.3.2 &nbsp;流量数据指标 &nbsp; &nbsp; &nbsp;5.3.3 &nbsp;互动数据指标