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李荣庆编著的《现代商务英语口语教程(下新曙光现代商务英语系列教材)》是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由短文导入、核心词汇训练、句型训练、看图说话、小组讨论和商务领域特殊用法组成。
教材各练习环节均按以学生为中心的教学模式而设。比如,每单元的口语练习大都以学生小组对话形式组织,教师可因势利导,安排学生自主进行会话练习。
本系列教材重视整体构建,另编有《现代商务英语综合教程》、《现代商务英语听力教程》。这些教材各单元的主题与《现代商务英语口语教程》基本一致,形成呼应关系,数种教材同时使用,可以产生课程间教学合力,为迄今比较先进的教材组合设计。《现代商务英语口语教程(下新曙光现代商务英语系列教材)》附带教师教学用PPT演示文稿,其中收入每单元练习题目的答案,方便教师使用。
图书目录
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Unit One The Theory of International Trade
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Two World Trade Organization
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Three Marketing
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Four Marketing Mix
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills --:
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Five Promotion Activities
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Six Brand Strategy.
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Seven Business and Managerial Ethics
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Eight Women in Business
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Nine The Stocks
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Ten Business Recession
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Eleven Free Trade and Protectionism
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms
Unit Twelve Intellectual Property Rights
Section 1 Enjoy the Story
Section 2 Build Your Oral Vocabulary
Section 3 Drill in Sentence Patterns
Section 4 Present Your Oral Skills
Section 5 Discuss around Your Desk
Section 6 Handle Business Special Terms